Unify Vision

Problem: Client had a great new product but they had a problem getting the word out to programmers.

Solution: Rather than using ballyhoo, we charmed the consumer with three minutes of stop motion and clay animation created to introduce Unify's "Vision" line of smart programming tools. The message got communicated in a way that did not arouse disbelief on the part of the viewer.

The piece shows the hopelessness of trying to plumb an information pipeline using inadequate tools, and then our enlightened heroes basking in the ease of construction using "Vision" power tools.

All design, model making and animation were produced in-house.

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